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Pay Per Click (PPC) advertising is an effective tool for Shopify Store owners looking to increase their visibility and reach more customers. It works by creating ads that target specific keywords and appear on relevant search engine results pages. PPC ads are a great way to ensure that your store is seen by potential customers who are searching for what you have to offer. With the right strategy, you can generate more clicks, leads, and sales for your store. To get started, define your target audience and budget, research the right keywords to target, create engaging ad copy, and track your results. With the right PPC strategy, you can give your Shopify Store the boost it needs to gain more customers and increase sales.