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Affiliate marketing is one of the most important tools in digital marketing, as it allows businesses to reach a wider audience and drive more sales. It works by incentivizing affiliates, or third-party websites, to promote a business’s products and services. This increases the visibility of the business and provides a more cost-effective way to reach potential customers than traditional marketing methods. Affiliate marketing also has the potential to increase brand loyalty and create repeat customers, as the affiliates are often more trusted than the brand itself. As such, it is an essential part of any digital marketing strategy.