What is PPC marketing? Can you explain?

What is PPC marketing? Can you explain?

PPC (Pay-Per-Click) marketing is an online advertising strategy in which businesses pay for ads that appear in search engine results and other online platforms. PPC ads are triggered when a user searches for certain keywords and phrases related to the advertiser’s products and services. When a user clicks on the ad, the advertiser pays a predetermined fee. PPC marketing is an effective way to quickly generate qualified leads, drive traffic to your website, and build brand awareness. It also provides businesses with the ability to track their return on investment, which allows them to make better decisions on how to allocate their budget. To make the most out of PPC marketing, businesses must research competitors, develop compelling ad copy, and set realistic budgets.

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