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Digital marketing is becoming increasingly important in the world of modern business. With the rise of the internet and increased globalization, digital marketing is in high demand. Digital marketing allows businesses to reach more people and engage with them on a more personal level. There are a variety of digital marketing techniques that businesses can use, such as email marketing, social media marketing, search engine marketing, content marketing, and pay-per-click advertising. Each type of digital marketing offers its own unique advantages, so businesses need to select the right one for their specific needs. With the right combination of digital marketing strategies, businesses can increase their reach and connect with customers in a more meaningful way.