What is a common use case of a customer journey?
A customer journey, or customer experience, is the path a customer takes when engaging with a business. It is a way of understanding the experience a customer has with a company across every touchpoint and interaction. Common use cases of a customer journey are to identify customer pain points, provide better customer service, boost engagement, and increase customer loyalty. It is also used to measure customer satisfaction, build customer relationships, and optimize the customer journey. By understanding the customer journey, businesses can better understand the customer's needs and provide tailored solutions that meet their needs.
Continue reading...