What is the business model of a digital advertising agency?

What is the business model of a digital advertising agency?

Digital advertising agencies offer a wide range of services to help businesses reach their target customers through the use of digital platforms. The agency's business model typically involves creating a comprehensive digital marketing strategy that is tailored to the client's specific needs and goals. This strategy includes determining the right platforms, creating targeted ads, optimizing campaigns, and tracking performance metrics. The agency then charges a fee for their services, which can range from a flat rate to a percentage of the total advertising budget. By leveraging their expertise and experience, digital advertising agencies allow businesses to maximize their reach, engagement, and ROI.

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